Moving the Ball Forward on Name, Image, and Likeness

Each year, the NCAA Basketball tournament captivates our attention. “March Madness” is much more than just a sporting event. It’s a cultural phenomenon that generates billions of dollars in revenue. Student-athletes who help their schools reach new heights are celebrated as legends. They represent our state and universities with pride and grit. Whether you’re a Husker or Bluejay, a Mave...