Gov. Pillen and Nebraska Tourism: Travel spending in Nebraska reached $4.72 billion in 2025

Gov. Pillen speaks at news conference highlighting new tourism data for Nebraska. Photo was provided.
Gov. Pillen speaks at news conference highlighting new tourism data for Nebraska. Photo was provided.

LINCOLN, NE -- Travel spending in Nebraska reached $4.72 billion in 2025, up 2.6% from the year before. That’s according to a newly issued report on the state’s tourism industry. The finding was one of many highlighted during a news conference by Governor Jim Pillen and Executive Director Jenn Gjerde of the Nebraska Tourism Commission.

“We say it all the time. In Nebraska, it’s the people, it’s the…